On our last blog post we've talked about what is SEO? Plus, why you should consider implementing SEO on your blog or website. We've also covered the difference between On-Page, Off-Page, and Technical SEO. If you have not read the previous article you can find it here. We highly recommend going over that blog first before jumping into the SEO strategies. In this blog post, we are doing to extend your knowledge on SEO plus providing you with 3 SMART SEO strategist to put into action.
SMART SEO STRATEGIES
This is a brief introduction of SEO strategy. For an in-depth SEO strategy implementation or one on one consultation please feel free to contact our Digital Strategist. First of all, let us start by putting basis understanding. Hence, applying SEO tactics into action for your blog/website can be a tremendous task. While Google is continuously improving and advancing its crawlers and robots text in order to determine which website takes first page authority on search.
1. KEYWORD SEARCH:
The main source of SEO strategy is developing strong keywords lists. That is why Digital Marketers spent time conducting well drafted keywords search ahead of time before considering writing blog posts or designing landing pages. The idea is SEO heavily focus on building keywords. In addition, there are several SEO software tools that Digital Strategist use to determine competition and rank for keywords. Obviously, when selecting keywords they have be specific terms that your ideal customer use to find your blog or products online. This can be weeks or months worth of work to gather up keywords and analysis it.
2. TECHNICAL SEO MATTERS:
Let's be honest, applying technical SEO on website can be hard for a lot of people. Special if you have no proper education or knowledge on SEO implementation. Even web developer who has no understanding on SEO digital marketing won't get it. I am going to provide with secret sauce to do it right the first time and avoid being blocked by Google Crawlers.
Tips: Here are few things to consider to avoid being block by Google's Crawlers.
1. Poor Internal Linking: Google relies on internal links to crawl all the pages on your site. Pages without internal links often won’t get crawled.
2. No followed internal links: Internal links with no follow tags won’t get crawled by Google.
3. No Indexed pages: You can exclude pages from Google’s index using a no-index meta tag or HTTP header. If other pages on your site only have internal links from no indexed pages, there’s a chance that Google won’t find them.
4. Blocks in robots.txt: Robots.txt is a text file that tells Google where it can and can’t go on your website. If pages are blocked here, it won’t crawl them.
3. Content Strategy:
SEO strategy is essential to help you generate organic traffic or qualified leads to your website.
Now that you have done Keyword search and applied technical SEO on the site. The third most important thing is providing content that are relevant and useful as possible to your audiences. You audience are using intent keywords to search for information on Google or search engine. To rank on the first page your content has to reflect not only the keywords but how relevant is that information you providing them. Lastly, this course goes beyond regular SEO practices and into site strategy, although providing relevant, useful content in itself increase your page authority. On the other hand, it reduce bounce rate and traffic qualified leads to your web pages.
SEO STRATEGIST SUPPORT
I hope this SEO strategy blog was very useful to you. If you would like one on one help or consultation feel free to contact our Digital Strategist.