5 In-Demand Digital Marketing Roles Explained

In 2015, Digital Marketing positions were the most hired roles among many companies. Now, Digital marketing has become the most in-demand career in 2020. In this article, I am going to breakdown some of the most in-demand Digital Marketing roles.

Account Strategies:

One of the most common roles is PPC or paid online advertising (SEM). This is a role in which a Digital Marketer helps to drive relevant traffic to their website by paid ads setup. This can be Google Ads, Facebook Ads or Programming etc.

Content Marketing:

We consume content daily wether is through news outlet, social media or billboard. Content marketing is playing a big part in Digital Marketing because it focuses on generating content that attracts the audience's attention. Also, bring text and visuals content for consumption online. As a Digital Marketer, you are responsible for producing brand message, engage with customers by creating rich content.


Progress in a specialist sector within Digital Marketing

SEO:

For most companies, you roles as a Digital Marketer mean you are responsible for ensuring that the website is easily found by the target audience. You duties involve optimizing clients website with SEO (Search Engines Optimization) structures. In Digital marketing having strong SEO optimization does matters because it helps you gain organic traffic to your website.

Mobile Marketing:

The mobile application industry is booming. Hundredths of apps are being developed every week in the market. These apps require people to have marketing ability to get them in front of users and customers. As a result, mobile marketing becomes one of the in-demand Digital Marketing positions in the market.

Marketing Analyst:

Yes, Jerry with the math skills got a role in Digital Marketing too. If you love working with numbers and have a very story sense for gathering data and analyzing it. Working in Digital Marketing as a Google Analytics expert is your sweet spot.


Digital marketing career options come with a broad range of areas and expertise to specialize in. There are many areas of opportunities for digital marketers to advance in career options in the tech industry.

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