Neecee Lexy: A Story of Resilience, Vision & Global Impact

In 2016, fresh out of university, I was at a crossroads—recovering from health issues, leaving behind a modelling career, and facing unemployment. Life felt uncertain. A trip to London, gifted by my sister, became a divine pivot. Over coffee and muffins at Victoria Station, I reunited with a stylist friend from Toronto. We talked about the struggle of how talented models, creatives, and small businesses often get overlooked because they lack visibility, recognition, and resources to reach the next level.

That conversation planted a seed in my heart.

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I returned to my sister’s home and began building what would eventually become Neecee Lexy, a media platform created to amplify underrepresented voices in fashion, entrepreneurship, and creative industries. I launched a blog, opened a YouTube channel, and started crafting a digital space where stories could be seen, heard, and celebrated.

In 2017, back in Toronto, the calling only grew stronger. I left retail work behind and took a job at a yoga studio, where despite being underpaid and overworked, I used the opportunity to learn the ropes of Facebook marketing, digital strategy, and business branding. I helped the owner get featured on national TV, publish a yoga book, and register the studio as an accredited teaching school. That’s when I realized: Marketing is more than promotion it’s transformation.

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In September of that year, I took a bold step. I bought a domain, emailed artists and entrepreneurs I knew, and launched my blog with passion. That momentum led me to enroll at George Brown College, where I discovered a course in content marketing that changed the game. I pursued a full certificate in Social Media Marketing and was later awarded a scholarship to study technology and advertising.

With each new skill, I poured more into Neecee Lexy. The platform grew, evolving into a multimedia brand featuring video interviews, business insights, and marketing education. Entrepreneurs across Canada, the U.S., Africa, Europe, Asia, and Australia began reaching out to be featured. Many of those I spotlighted have since received business grants, brand partnerships, speaking opportunities, and job interviews—thanks in part to the exposure from our platform.

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Over time, I went on to work at Google as an Account Strategist and later as a Product Trainer, mastering paid media strategies that I now use to elevate client campaigns. I've since become a recognized digital marketing educator, leading workshops at my alma mater, George Brown College, and being featured in Canada's national "Black Youth Can" campaign—a billion-dollar initiative.

In March 2025, Neecee Lexy was proud to sponsor a major fashion and entertainment event in Uganda, trending #1 on Twitter/X that day. We continue to partner with creators, brands, and changemakers worldwide—empowering them with visibility and strategy to grow.