What is Hootsuite? A beginner guideline to Social Media Management

Updated: Oct 19

Are you new to Social Media Management or you just recently launched your very own business want to manage your media marketing? You are most likely working as a one-man show. You need help managing your online posting schedule, content creation and sending those shipments to customers on time.

I am glad to have come to the right place. I will be explaining in depth what is Hootsuite, why you need to help you organize your post and automate them. Plus, discuss other related features that make Hootsuite an exceptional product to manage your social media marketing.

In my humble opinion, Hootsuite is one of the best social media management tools for any level size business. I am a certified Hootsuite Professional and Digital Marketing consultant/strategist. All of the information listed below is based on my work experience and industry facts checked.

To all experienced Social Media Manager you probably already aware of these tools. I highly advise you to go straight to the Top 8 Social Media Management software available.

What is Hootsuite?

It's a social media management tool that helps your organize your social account into a single platform.

On the other hand, the Hootsuite platform is designed to allow Social Media Managers to curate content, schedule posts, assign tasks to team members within an organization, and measuring campaign ROI.

Benefits of having a Hootsuite account:

There are several key elements and tasks that these platforms offer which makes it an exceptional product for Social Media managing. I am going to list a few of them here.

  • Mulitple account use: With Hootsuite, you can monitor multiple Social Media Streams at once.

  • Automation feature: This platform allows you to schedule posts in advance which makes your job as a Social Media Manager so effortless.

Who would not want to make their job live easier? Like the old saying go work hard and player harder. In your case, you will be the player hardest.

User-Friendly: The tools have basic setup features includes the analytics data dash. Makes it easy to read without having to have professional-level Analytic background.

  • Shareability: Unlike many other managing platforms, Hootsuite allows you to easily share information with work colleagues or clients. Plus, you can give access and assign tasks to team members easily with a click of a button.

  • Be on the look: Hootsuite has a streaming feature that allows you to conduct social Listening. You are always updated with current trends and popular topics. This helps with content creation to keep your user's engagement high.

Plans and Pricing options available

Below are listed packages options available too depending on your business size. However, Hootsuite does offer free account options for independent entrepreneurs. I highly recommend if this your first time using Hootsuite to start with free account options. In the Free plan, you can schedule up to 30 messages limit at any given time. Once, you reach the max you can wait until your schedule posted is published or deleted to able to create a new schedule post. This is good, you want to taste the water with the product and see how it will benefit your business and task as Social Media Manager.

In my next post, I will be going into detail showing you step by step on how to create your first Hootsuite account and schedule a post demo. If you want to receive the update make sure to join our weekly email list by subscribing below.


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