I quite my full time job and I set out to create Trendeing.com, a lifestyle brand that is dedicated to only creating media that helps us live a more empowering lifestyle. - Hannah Benjamin
Stage Name: Hannah Benjamin Escher
Hometown: I’m from the East Coast, but I live in the San Francisco Bay Area!
Profession: Media & Entertainment
CEO & FOUNDER
Hello Beautiful readers! Please allow us to welcome our special guest for this week Ms Hannah Benjamin Escher. She is the founder of & CEO of Trendeing.com based in San Francisco, USA. We are delighted to have her among our TOP 100 SELF MADE ENTREPRENEURS from around the global.
Hannah formerly worked as as Producer, Director, Editor at the KTLN-TV. In addition, Hannah had completed her studies in Film & Media at UC Berkeley; intern at Dream-works Animation. She is a no stranger to the media and entertainment world. Today she will be discussing with us her journey in the Television and Film industry plus her personal brand TRENEING.COM.
Please welcome Hannah, tell us about yourself ( short intro)?
Hi Everyone! My name is Hannah Benjamin Escher, I am an entrepreneur who loves my job and is passionate about learning and growing.. When I am not working on my own business (Trendeing.com) you can find me doing Task Management coaching, graphic design, and fashion styling. In my free time I love spending time with my husband, going wine tasting, and traveling to new places! I live in the San Francisco Bay area and being in the city is one of my favorite experiences. I am definitely a city girl.
How would you describe the work you do?
Trendeing.com is a lifestyle website with all original content created to entertain, educate, and empower our communities. The extra “E” in Trend(e)ing stands for entertain, educate, empower and these three actions stand as the pillars of our content. All of our content is created to help people live a more positive lifestyle. We cover all categories from fashion to film reviews with the goal of having this content help our audience grow, learn, and discover new perspectives. Starting Trendeing.com is one of the most rewarding experiences I have ever had. Every day in this job looks different and I have had the amazing opportunity to grow a phenomenal team. One of my favorite parts of starting Trendeing is seeing our team members having the opportunity to share their passions and knowledge with our audience.
What is the inspiration behind your enterprise “ www.trendeing.com” ? and how did you get started ?
I have been working in TV and film for almost 10 years. Over that time I have worked with numerous companies and got my degree in Film & Media Studies from UC Berkeley. From the very beginning of my journey working in media, my goal has always been to create content that makes this world a better place. From a young age I understood the power that media holds and I saw how that power could be used to help people or to hurt people. I knew that I wanted to make a difference in the world of media but I never thought about starting my own company. Actually, when people would ask me if I would ever be interested in starting my own company, I would respond with a definite “no.” But two years ago I was working at a film studio in San Francisco and I started creating short Youtube videos on the side that focused on encouraging women to see their own beauty.
As I created these videos I saw there was such a need for empowering and positive content in the digital space. That is not to say that other companies are not creating this type of content, because they are! But I did not see a space where the whole company was dedicated to ONLY creating this types of content. I saw a need and with the amazing support of my husband and my determination, I quite my full time job and I set out to create Trendeing.com, a lifestyle brand that is dedicated to only creating media that helps us live a more empowering lifestyle. The team at Trendeing is a huge part of creating this powerful content. All of the team members at Trendeing are passionate about growing and learning and that shows in the quality of the content they create. I am beyond grateful for our team and Trendeing wouldn’t be what it is without them.
As an entrepreneur what are some of your most memorable experience(s) you had working at TRENDEING?
My most memorable experiences are always meeting new and inspiring people for our INSPIRE series and also having fun team night! Every month we produce a video that highlights an inspiring person, event, or company in our community. Through this series we have met the most amazing men and women who are truly living their lives to the fullest and making this world a better place. I also love any time I get to be with my team! Since we are a digital company, many of our projects are worked on remotely so it is always a treat when we all get to be together at team events or go on a road trip for a production.
" I believe that TRENDEING is a phenomenal lifestyle brand that focuses on helping people live. The quality of your content on the website is amazing. " - Hannah
Can you share 3 personal lifestyle branding tips from TRENDEING that are most important for Gen Ys graduating from college this spring?
One: The most important part of a lifestyle brand is quality content. There are a lot of online companies and brands, and the way yours can stand out is to create pieces that have meaning. Do not fall into the trap of creating clickbait. Clickbait may get you views on your website, but it will not grow the status of your brand and in the end it does not help people in any way. Being dedicated to creating quality content will always put you one step ahead and demonstrates your professionalism and skill.
Two: After you have your quality content, it is time to focus on a stunning and high quality design. Because if your content does not look great, chances are less people will see its true value. Quality design means having an appealing website, only using the best pictures, and making sure that your content is easy to navigate. If you do not know how to create this type of design yourself, hire someone else to do it for you. It is that important.
Three: Build a fantastic team. Building a team can be a difficult step but it is necessary to grow and scale your content. My biggest tip in building a team is to be patient. Do not bring on team members just because they have skill, bring on team members who are passionate about what they do. Skill is something that can always be built upon and acquired, but passion comes from within.
How can one book your services and are you offering them internationally?
If you want to be apart of Trendeing.com we have a variety of sponsorships and ad space available! Just contact us for more details.
What advice can you give to young entrepreneurs who are contemplating following in your footsteps?
You must be willing to work hard and be patient. The journey is long and the process is hard, but if you truly are passionate about what you want to pursue you will love every minute of the journey. Be ready to do research! As an entrepreneur you must be dedicated to learning new things every day. There is always more to learn so developing the discipline to research and read books is a must.
What can we expect from you in the next 2 years or so?
Our goal is to have Trendeing.com fully funded within the next year and be profitable by year 2. But, anything could happen! I have learned in this process to be willing and ready for change whenever it is needed. Our ultimate goal for the next two years is to continue to create compelling and meaningful content that truly inspires people to live their lives to the fullest.
Thank you for being with us here today on NEECEE LEXY blog. It was an honour and privilege to interview such a remarable person like you Ms Hannah. I do wish you all the best and to our readers make sure to follow her on social media. Plus visit her website. www.Trendeing.com for more update.
VIEW TRENDEING YOUTUBE CONTENTS
Facebook: www.facebook.com/hannahbenjaminescher Twitter: @trendeing Facebook Page: www.facebook.com/trendeing