Updated: Apr 12, 2020
You are probably wondering what is the difference between SMM (Social Media Marketing) and DM (Digital Marketing). I've an experience working both as SMM and DM. As a results, I have pretty good understanding of the difference between the two. I am going to provide you with a solid answer below explaining in details what each career role has to offer. Plus, the types of planning, strategy and tactics used between Social Media Marketer and Digital Marketer.
Allocate the niche focus on platforms such as blogs, Google Ads, forums, apps, YouTube, CRMs in which users can search and explore their interests and needs.The objective of Digital Marketer is to generate/create campaigns with goals to drive traffic or increase sales.
Digital Marketing has so many specialized sectors such as SEO, Google Analytics, PPC, Programatic etc. The career field is large with so many opportunities to grow as a Digital Marketer.
Social Media Marketing also has variety of specialized options as a Community Management, Content strategist, Account manager, Brand developer, etc. Personally, I have few colleagues that specialize their entire career on specific platform. For example, one colleague of mine in Toronto focuses on understand how Instagram platforms work in terms brand awareness, user engagement, influence marketing etc. Furthermore, you can choose to master your knowledge in on specific channel or specific task like content creator.
DID I MENTIONED - For both options you can work from home. Special in time like now with the Coronavirus lockdown you can stay employed. Another option start you own small agency.
The planning process Social Media Marketer:
My role as SMM requires different knowledge and strategy. Each Social platform has a unique user behaviour and interest in which we can alter the brand focus to capture their attention. During the content creation process we need have clear message and time in which that message will be posted and distributed across social media channels.
In addition, managing social media profiles is be overwhelming. You need to pay attention to details, trends, and carefully communicate brand's voice on daily basis. Fortunately, Hootsuite is great managing tools that every Social Media account manger should have to keep all channel in one place and organized.
The planning process Digital Marketer
My role as DM requires a prolong planning strategy. Initial stage is building persona which a semi-fictional character presents an ideal customer. Then identify online marketing goals between the business and personal interest. Moreover, I look into evaluating an existing channels and assets, audits social platforms, Other part of my work involves campaign creation on Google ads, set up CRM automations, produced Email marketing newsletter weekly. I am also Graphic Designer which makes my job little bit easier because I am also involve in the design creations aspect. This helps keep the message clear and consistent.
Being a Digital Marketer it helps when you have other artistic skills or copyright skills to merge the two together. It makes you an exceptional asset in DM world.
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