Updated: Dec 12, 2020
New Year is almost around the corner. Like most people at this time, you are likely considering creating some New Year's resolution to upscale your social media presence. We want to help you crush those goals. But first, let's look at what has been stopping you from achieving those social media goals.
💥Are you using the right strategies to reach your audience?
💥Are you studying your audience persona?
💥Are you producing the right content to nurture your personas?
Before moving to 2020 or cultivating numbers for your ROIs. We want to help you and your team with a realistic answer for these 3 questions. We are here to provide you with real Digital Marketing strategist tips on how to tackle your social media goals. The following pieces of information are based on industry-proven metrics and KPIs,
Are you using the right strategies to reach your audience?
The primary purpose of a social media strategy is to structure a detailed roadmap that provides clarification on what, when, how, and why for all the content you post. This is an essential piece of your business marketing strategy. This buffer article provides you with an intensive strategy format on how to create your social media post on all platforms.
Are you studying your audience persona?
Now that you have established a unique persona. Plus, you have a solid idea of which Social Media platform you are going to use to engage with them. The next study is to study your audience person
Hootsuite: Use this tool as a listening stream for trend topics or find out what your target audience interested in. As a result, you are able to provide them with content that speaks to their needs and maintain a strong customer relationship.
Google analytics: This unique tool offers you with realistic data from all your Social Media accounts. For example, Google Analytics is able to identify which pages and links your visitors click the most. In addition, it gives you info on bounce rate and page duration both are great indicators on how well the content you produced on the page is valuable to your audience person. Lastly, using data-driven marketing insights will improve user experience, reduce cost because you will allocate your focus on a specific platform with higher audience engagement.
Are you producing the right content to nurture your personas?
Let's say, you are an e-commerce owner. You probably wondering why people are not interacting with your products post on social media. First, you should determine your products providing or solving a pain point for these personas. The next step, conduct an audit on the current Social Media posts to see if it contains quality content for the persona's buyer journey stages (Awareness, Consideration, and decision). Moreover, you want to implement a strategic post with nurturing content as mentioned in the inbound methodology available on CRMs. blog post.
Beatrix, 22-Year-old women with sensitive skin, who only organic products. She is currently looking to purchase new body soap for the holiday season. As a Digital Marketing, the first interactive post with Beatrix would be on awareness-level content. For example, share an Instagram post with 3 alternative organic soap for sensitive skin with a link in the bio for the blog article.
At consideration level: focus on sharing content on how our brand organic soap suits people with similar needs. Notice, the Social media content for this stage is tailored with advance value to Beatrix. As a result, Beatrix gets an idea of how the soap by you much better than competitor counteroffers. In other words, she knows your brand and what value your product offers. She wants the opportunity to try the product.
The consider level: This the stage where your Social Media content post should be offering testimonials, product lectures, or video clips on products feature/demo. Hence, your customers can’t wait to try your product and experience its benefits.
On the upcoming blog tips, we are covering the benefits of Facebook Social Media strategy and Boost post to improve community engagement. In the meantime enjoy our previous e-Learning blog post.
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