Artificial Intelligence in Digital Marketing: The future of AI

Updated: Sep 16

Accelerate your brand marketing with knowledge on how A.I operates to deliver you qualified leads, sales, customers in order to generate a profitable income.


In today's post, we are going to focus on the basic scope of how Artificial Intelligence (A.I.) is supporting the future of Digital marketing. Plus, how can we as Digital Marketer can personalize each consumer’s experience without working harder and spend hours doing it. We really heavily on big data.

HOW DOES IT WORK?

Artificial Intelligence relies heavily on the collection of users' data. This information is then analyzed it, aggregated to define common user behaviour trend. As the amount of data collected from potential users in the form of numbers or codes. Thus, Digital Marketer then uses this data to allow system to personalize ads, promotional content to remarket to this consumer/users.


THEN AND NOW TECH

Technology has come along way, our computers are getting smarter each day. In fil side, that leaves little to no room for traditional jobs as companies are forced to emerge into digital or leave the market. From 2010 to 2020 alone, we have seen the biggest shift in history as more tech companies accelerating and advancing our experience. Just to list a few: High-speed internet, optic fibre, 5G network, the Self check-out machine, automate ads, comprehensive analytic reporting with seconds.

ARTIFICIAL INTELLIGENCE TRANSFORMING DIGITAL MARKETING

Artificial Intelligence or A.I. uses machine-based learning from collections of data to understand user/consumer behaviour online. Artificial Intelligence has been growing and developing in wide sectors around the world at much faster rate than ever before.

In recent years, many big brands like Spotify and Amazon have been successful at adopting A.I within the digital marketing system. This trend is only growing among their counterpart colleagues in the tech industry.

A.I CHATBOTS

Yes, now users can have live chat experience with A.I chatbots. Why hire someone to work 24/7 when you can rely on computer A.I to do the job for you. Bring that one to one personal experience online to your potential customers. In fact, many brands have already installed this A.I robot chatbot applications to stay connected with its customers. Some of these applications include Slack, Whatsapp, Facebook Messenger etc.


THIS IS ONLY THE START!




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