You are probably wondering why do you need SEO for your blog or startup business? Is it even necessary to optimize your site with SEO tactics?. The truth of that matter is SEO does help build your online credibility and organic search ranking in Google. Plus, Google being one of the larges search engine in the world who would not want be found by their potential client in there.
In addition, ranking factors and having your brand appear on Google's first page does matter. The purpose of this blog is to answer all your questions regarding SEO. Hence, provide a clarification to any doubts that you might have regarding organic search ranking. Lastly, We will be providing you with tools to setup your website for success with SEO optimization.
First of all, what is SEO?
SEO it's an acronym which stands for Search Engine Optimization. Hence, SEO is the process of optimizing web content to be discovered through a search engine’s organic search results.
How does SEO work?
Understanding how SEO works is quite complex. Most website reply heavily on producing blog contents with rich keywords to optimize SEO. Generally speaking, there are over 200+ ranking factors in Google only. Therefore, implementing SEO plan on wesite is quiet intensive process which takes time. Plus, there are three parts to conducting proper SEO: On-page, Off-page and Technical.
On-page SEO: This involves all the on-site techniques which are employed to ensure a webpage will rank on a SERP. The acronym SERP stands for Search Engine Results Pages. In addition, it helps determine how well that page ranks. Here are things few things to consider when implementing On-page SEO:
Title tags
Headings
URL structure
Alt text for images
Site speed
Internal links
Meta descriptions
Responsiveness
Off-page SEO: The purpose of off-page SEO tactics to drive meaningful traffic to your website. Also, to help you gain backlinks content to various sharing sites, including image, audio, and video sharing sites. Here are several ways to implement Off-Page SEO best practice:
Guest blogging to promote you website on other people site.
Mentions from influencers promoting your brand on social media.
Creating helpful infographics about your business or website service.
Technical SEO: This part of SEO implementation focuses on the technical optimization possibilities of a website. Some examples are code sources, server configurations, website SILOS, URLs structures.
SEO on Google Search
SEO Best Practice guidelines:
Here are 7 steps to implement a successful SEO on website
Google robots crawl websites each seconds to access informations using search engines. The robots text crawls to read your website and to see if it contains compelling content that answers the searcher’s query Keyword optimized to attract searchers & engines Great user experience including: Here are 7 things that it looks for when someone search keyword from your page:
1) Fast load speed - Less than 2.5 seconds is consider great site speed
2) Compelling UX Share - worthy content that earns links, Social Media shareable icons
3) Citations - hypertext or link juice from credible website or big brands
4) Amplification Title - Intent Keywords based titles which relevant to your client search
5) URL structure - This is a part of technical SEO setup and website SILOS
6) Description to draw high CTR in the rankings Snippet - Relevant information provided in the Meta description of the website which appears under title search bar on Google.
7) Schema markup to stand out in SERPs
SEO Strategist
On our next week blog post, we will be talking about 3 SMART S.E.O STRATEGIST to implement on your website. Plus some our Digital Marketing best practice.
I hope this SEO blog was very useful to you. If you would like one on one help or consultation feel free to contact us.
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The most important thing as blogger, content creator or influencer is to understand how the Instagram algorithm works. In this video, I explain in-depth some of the key factors to improve user engagements and build your followers with the algorithm.
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