Updated: Feb 15
Today's post is going to explore some of the top Digital Marketing trends in 2021 and beyond. As Social Media strategies, Content Creator or Digital Marketer it's important for us to stay updated with trends of the marketing industry.
Here is the 5 top Digital Marketing trend in the market. How you can optimize your skills to leverage your marketing goals for this year.
#1 Zoom Conference:
While many businesses affected by the pandemic many have thrived. During the pandemic many companies, school system pivot to remote working. Bring in-person experience to the digital platform zoom. If you are like me, I don't have to explain to my family what I do as Digital Marketer. As they all know how to use the zoom chat conference.
I honestly, some my say Party house App was going to be "it" App of the year. However, zoom stands as the iconic brand for video conference. Google also decided to make "Google Meet" available to the public.
#2 LIVE Streaming
This next video marketing tactic has been in the market for a few years. However, during the pandemic, we've seen a rise in live streaming both new and old ones. Brands and content creators are now more than ever seen going live from home.
In fact, recently Facebook has launched a program which allows content creators to monetize their live videos. YouTubers have increased its demand in producing more live content. It saves time for editing. Plus, allows your viewers to be more interactive.
#3 Audio Marketing:
One of the new top Digital Marketing trends in 2021 that has come to fruition is audio content or Podcast. You probably by now have 2 or more friends who started a podcast. On the other side, you might have to turn your iPhone into podcast listening session to some of your favour influencers.
Just recently a new app called Clubhouse came into the scene as an audio-only app which allows you to enter virtual rooms.
To learn more on Clubhouse App make sure to read our previous article on what is Clubhouse? and how to get into these popular invite-only App?
UGC is an acronym which stands for User-generated content to create exposure or viral spin of songs, social challenges, or products reviews either by influencers to exchange brand products or loyal fans. This is usually the best marketing strategy for word of the mouth to increase brand authenticity among people and build brand trust.
Studies have shown that 86% of buyers make their buying decision by reading reviews or watching influencer How-to videos about product quality.
Image and video SEO for visual searches
We all know how important Search engine optimization any business or service noticed among competitor in the search platform. YouTube is the second leading search engine in the world. 1000s of video being uploaded per minute on the platform. Competition for discovery is high that's why Keywords tags and Video SEO are vital.
As more users discover these visual search techniques is essential to include your video tag, image tag and meta descriptions. For example, when you looking for images or video you can simply type keywords. The algorithm helps you capitalize on the increased amount of visual searches from the image text or meta descriptions, site map and quality.
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